Brief notes on purchasing iPhone 4
Posted in Apple on June 25th, 2010 — View CommentsAn experience I feel I should share.
While in the Apple Store buying my iPhone 4, I was treated like royalty by Apple. It was like I was their only customer. They asked for my name and constantly referred to me by it. They asked if I had questions or concerns and walked me through the whole process. The guy even made casual conversation about bumpers and some other design-related things about iPhone 4 while we were waiting for my iPhone to activate. But since I was using my brother’s upgrade eligibility, we needed to switch the numbers on the phones, which required AT&T.
AT&T had a small table of their own inside the Apple Store. It was, to say the least, a stark contrast to my experience with Apple. The Apple employee introduced me by name to the AT&T workers, who ignored him. They were sitting at the table with ugly Dell laptops running Windows XP, Internet Explorer, and some incredibly ugly proprietary software that still had the Cingular logo on it. The AT&T employee I dealt with was coughing and sneezing into his hands, then handling my phone. Another AT&T employee jokingly chided him for not using gloves to handle a customer’s phone, which they both then laughed about right in front of me.
It took AT&T several failed attempts, repeatedly entering the same information, to get the numbers switched on my phones. It seemed to me to be a combination of carelessness and not being entirely sure what they were doing. Dealing with AT&T took roughly three times as long as dealing with Apple.
While I found some of the experience amusing, I found a lot of it disturbing. How is coughing on a customer’s newly purchased and just unboxed property and then joking about it with your fellow employees in any way professional or acceptable behavior?
I was frankly astounded at how great of a job Apple did with their service. I would have probably broken down after a couple of hours of iPhone launch sales. But they were the image of politeness and professionalism. AT&T was embarrassing.
Just thought I should share that.
(Regarding iPhone 4 itself, my experience echoes that of most other people. The device’s design, display, and speed are a joy to experience while making the iPad feel outdated just months after its release. There is little else I feel the need to add. It’s an amazing update and well worth it for anyone considering it.)
As promised, here are some isolated elements from my